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Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online
The boss of Jaguar has defended the company’s move away from “traditional automotive stereotypes” after a clip of its new advert was met with a barrage of “vile hatred and intolerance” online.This week, Jaguar Land Rover, the luxury UK carmaker owned by India’s Tata Motors, posted a 30-second clip on X featuring models in brightly coloured clothing set against equally vibrant backdrops, without a car or the company’s traditional cat logo.“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Jaguar’s managing director, Rawdon Glover told the Financial Times of the company’s “copy nothing” campaign.The new ad and rebrand prompted a backlash with more than 100,000 comments, including from the platform’s chief executive, Elon Musk who responded: “Do you sell cars?”In response, Glover said, “Yes
Energy bills, mortgages, food: will cost of living surge again under Labour?
Labour swept to power in the wake of a cost of living crisis that hit households hard, with the price of food and energy rocketing alongside the impact of Liz Truss’s disastrous mini-budget on mortgage rates.At 2.3%, inflation is nowhere the 10% peak after Russia’s invasion of Ukraine, but it is creeping up, and could hit 3% in 2025, say forecasters.Here are some of the pressures households are likely to face in the coming months at a time when the government claims to be “fixing the foundations” of the economy.Ofgem announced its latest price cap on Friday morning, with average energy bills to increase by 1
Wire cutters: how the world’s vital undersea data cables are being targeted
The lead-clad telegraphic cable seemed to weigh tons, according to Lt Cameron Winslow of the US navy, and the weather wasn’t helping their attempts to lift it up from the seabed and sever it. “The rough water knocked the heavy boats together, breaking and almost crushing in their planking,” he wrote.Eventually, Winslow’s men managed to cut the cable with hacksaws and disrupt the enemy’s communications by slicing off a 46-metre (150ft) section.This was in 1898 off the cost of Cuba during the Spanish-American war. More than a century later, subsea communications cables remain a target during times of geopolitical tension
Tesla’s path in China clears as Musk courts both Trump and Xi
Billionaire CEO is well connected in the US and China, something that could smooth the road ahead for the electric vehicle maker amid a looming tariff warIf it pays to have friends in high places, few among us can claim to be better placed than Elon Musk, the world’s richest man and one of the only people to have cosy relationships with both Donald Trump and Xi Jinping. His commercial and political connections to both may prove pivotal as the feud between the US and China plays out over the next four years, particularly as Trump promises steep tariffs.Musk, the billionaire CEO of Tesla and SpaceX, once supported Joe Biden. But his relationship with the current US president soured over the past four years as, among other insults, Musk felt that the White House gave Telsa, his car and green energy company, “the cold shoulder”. Trump, meanwhile, has described Tesla as “incredible” even while pledging to do away with subsidies for electric vehicles
India reap the rewards of patience after Australia hit the brakes | Geoff Lemon
Imagine you’re doing the Keanu Reeves bit in Speed. You’re on a bus that can’t drop below 50 miles an hour or it will explode. It’s high-octane stuff, even if the bus is running on diesel. You have to avoid collisions, do sick jumps, kindle a romance with Sandra Bullock. But then imagine there’s a change in script
Australia v India: first men’s Test, day two – as it happened
That’s all from us today, thanks for your company and correspondence. Time to knock this OBO cat humanely on its rock hard head. We’ll be back for day three tomorrow for what is normally known as ‘moving day’ although India have already manoeuvred themselves into a commanding position in Perth. Toodles!Here is Geoff Lemon’s report of day two of the first Test:While we wait for the full report of day two in Perth, here’s one Barney Ronay made earlier:That’s yer lot. What a day for India, they finish day two in the ascendancy with KL Rahul and Yashasvi Jaiswal’s unbeaten opening partnership making the Aussies toil
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It was a time for niceties in the Commons. Kemi doesn’t do niceties | John Crace