‘It feels like a startup energy’: Google’s UK boss on the advent of AI

A picture


While the tech giant wrestles with an US antitrust case, its managing director in London is pushing hard on the commercial possibilities of artificial intelligenceGoogle’s central London office cost as much as a tech unicorn and the company’s UK boss, Debbie Weinstein, says it pulses with a similar spirit.“It feels like a startup energy,” she says.However, we are meeting on a morning when Google has been threatened with a reckoning reserved for members of the corporate establishment, not tech ingenues: a breakup.Hours earlier, the US Department of Justice had asked a federal judge to order the sale of Google’s Chrome browser, along with a host of other actions including making its search index – a database of all the webpages it has crawled – available to competitors.It follows a ruling by the same judge in August that the $2tn company has built an illegal monopoly in the search market.

“We have, vigorously, been clear about the fact that we disagree with the judge’s findings,” says the 51-year-old American, adding that at least Judge Amit Mehta’s verdict found that Google operates the “best” search engine.According to Mehta, that success has come at an unacceptable cost to competition.The process will drag on, says Weinstein – “I think this is going to take many years to resolve” – so, in the meantime, it’s back to focusing on the UK and artificial intelligence.“While I am working in the UK, my focus here is on making sure we’re continuing to build products that enable everyone in the UK to take advantage of the major shift that’s happening towards AI,” she says.“And try not to get overly distracted by the fact that [the case] is going on behind the scenes.

”This is where the startup reference comes in, as Weinstein acknowledges Google is far from its origins in a California garage – “obviously, we’re a very large company at this point, not remotely a startup” – but that AI has given it a new phase of development that harks back to founders Sergey Brin and Larry Page’s early days,“That energy that you have from creating something new … feels like we are very much living in that moment right now at Google,” she says,The Google-owned Central Saint Giles office we are speaking in cost the company $1bn – the same valuation assigned to so-called tech unicorns – which shows how far the business has come since that temporary home in 1998,Google is also building another vast office nearby,Work started on its new £1bn UK headquarters in King’s Cross in 2017, and it stretches to 330m, making it longer than the 310m Shard skyscraper is tall.

King’s Cross is also the location for Google’s AI unit, Google DeepMind, run by Sir Demis Hassabis.Weinstein has direct experience of starting a business before she became managing director of Google in the UK and Ireland.She was an executive at US media group Viacom and Unilever before joining Google, but sandwiched between those roles she also founded a children’s food company in 2006, which she closed after a year and a half.“I founded and shut down a business, so it was not successful,” she says, adding that she found being an entrepreneur “actually really lonely; I miss being part of a team.”She adds: “I think I am really effective in large organisations.

I’m effective at galvanising teams, focusing them on what matters.”For creative professionals and publishers grappling with the emergence of generative AI – products such as Google’s Gemini or OpenAI’s ChatGPT, which can create realistic voice, text and image from simple prompts – Google is one of several supremely well-resourced multinational tech groups that are challenging their livelihoods with AI tools.Creatives’ concerns centre on copy­righted material, such as novels, song lyrics, scripts and news articles, that have been used, without compensation, to “train” AI models to produce their outputs.In an interview with the Guardian in September, Weinstein urged the UK to relax restrictions on a practice known as text and data mining (TDM), where copying of copyrighted work is allowed for non-commercial purposes such as academic research.Google wants TDM to be allowed for commercial use – such as training new AI models.

Weinstein’s comments – “the unresolved copyright issue is a block to development,” she said at the time – drew pushback from Justine Roberts, chief executive of the Mumsnet website, who wrote that her “jaw hit the floor” when she read Weinstein’s pitch for a relaxation in copyright law.A month later, tens of thousands of creative professionals, including Abba’s Björn Ulvaeus and the actor Julianne Moore, signed a statement warning that unlicensed use of their work in AI models was a “major, unjust threat” to artists’ livelihoods.Sign up to ObservedAnalysis and opinion on the week's news and culture brought to you by the best Observer writers after newsletter promotionWeinstein is talking while surrounded by the work of copyright holders, in the library of the Central Saint Giles office, and points out that Google already gives creatives and publishers the option to block their content from being used in model training.“Absolutely we think there needs to be an opt-out and we do enable an opt-out today,” she says, although the organiser of the AI letter has said opt-out schemes do not offer robust enough protection.Weinstein adds that Google would like to see an EU-style regime where TDM is allowed for commercial reasons so long as there is an opt-out.

She says: “We’re looking for clarification at the level of the EU that enables us to do model training here for commercial purposes, not just research purposes.”Weinstein views embedding AI in the UK workforce as “the No 1 thing I’m working on” and last month Google launched a programme to encourage small and medium-sized businesses to adopt AI tools.Weinstein’s assertion reflects where tech firms are in the AI investment boom: astonishing breakthroughs have been made, but companies and governments now need to deploy these AI tools so the likes of Google, OpenAI and Microsoft can generate a return on their substantial capital investments.This has led to forecasts that AI will ultimately cause displacement of vast amounts of jobs.Weinstein’s argument, echoed by the likes of Microsoft, is that AI models will take over mundane day-to-day tasks, freeing up more productive work.

The biggest opportunity, she says, is for employees “to find ways to apply these tools to their daily work and actually take out some of these administrative tasks that are not fun for most people.”The main job threat, she adds, is competing with people who are ahead of you in adopting the technology.“It’s not about you getting replaced by AI.It’s about you getting replaced by somebody who’s using AI better than you are,” she says.“It’s more about you being outcompeted in the marketplace.

”Age 51Family Married, one daughter.Education Brown University and Harvard Business School.Pay Undisclosed.Last holiday Biking in France.Best advice she’s been given “Find and leverage your superpowers.

”Phrase she overuses “Right now it’s probably ‘study hard’.My daughter has to decide where she is going to uni.”How she relaxes Cooking with my family.
trendingSee all
A picture

Sir Kit McMahon obituary

At an age when many people are preparing for retirement, Sir Kit McMahon, who has died aged 97, made his first move into business. In 1986 McMahon, an economist and central banker, was parachuted into Midland Bank to rescue the once-mighty institution – a process that eventually led to its takeover by the Hongkong and Shanghai Bank (HSBC).The period was, he said, “the most exciting and enjoyable of my life”. But it was a difficult time and, while nobody doubted McMahon’s intellectual powers, his belated transformation into a bank chief executive was only a partial success.His arrival at Midland came after 22 years at the Bank of England

A picture

Ministers considering renationalising British Steel if rescue plan fails

Ministers are considering renationalising British Steel in a last-ditch attempt to save thousands of jobs, amid a standoff between the government and the company’s Chinese owners over a £1bn investment.Jonathan Reynolds, the business secretary, is locked in talks with British Steel and its owner, Jingye, to agree how much each party should put into a rescue plan for its main Scunthorpe site.But with the discussions showing little sign of progress, sources say Reynolds is open to taking it over entirely, in a move that would reverse Margaret Thatcher’s privatisation of the British steel industry in 1988.One Whitehall official said: “It is one of several options being looked at. We would have been negligent not to look at it

A picture

Smartphones should carry health warning, Spanish government told

Smartphones sold in Spain should carry a label warning users about their potential health impacts, experts have told the Spanish government, in a report that calls for doctors to ask about screen time during checkups.As Spain pushes forward with a draft law to limit children’s exposure to technology, the 50-member committee of experts has also called for minors to have limited exposure to digital devices until they are 13 to mitigate what they see as a public health problem.The experts’ nearly 250-page report, seen by the newspaper El País, recommends that children under the age of three do not have any exposure to digital devices, while children up to six years old should be allowed to access them only on an exceptional basis.For children between six and 12, the use of so-called “dumb phones” – which do not have access to the internet and which are limited to calls – should be prioritised, as should offline activities such as sports.The report called on the government to consider adding a warning label to digital devices sold in Spain, informing consumers of the health risks that some have linked to social media and digital devices, as well as the possible impacts that access to inappropriate content could have on the development of children

A picture

‘Progressive except for Palestine’: how a tech charity imploded over a statement on Gaza

The board of the non-profit Code for Science & Society blocked a statement against genocide. The fallout tore the high-profile organization apartMiliaku Nwabueze, a senior program manager at Code for Science & Society, had been concerned for some time about the role of technology in state violence. Then, on 7 October of last year, Hamas entered Israel, killing and kidnapping about 1,400 people. Less than a week later, as Israel ordered 1.1 million Palestinians out of northern Gaza in the onset of its deadly retaliation, Nwabueze decided to write a message to her colleagues on the US-based non-profit organization’s Slack channel

A picture

No panic and a brilliant striker of the ball – why Bethell’s selection could be inspired | Mark Ramprakash

Nearly six years ago the 15-year-old Jacob Bethell was given the Gray Nicolls Young Cricketer of the Year award and I sat next to him at lunch after the presentation. I have been aware of his background and looked out for his name since then, though I did not have a good look at him in action until he exploded on to the scene over the past 18 months, culminating in his Test debut last week.I really like the way he sets up: he looks pretty side-on, seems to have good orthodox basics, presents the full face of the bat, moves forward and back. He scored 10 in his first Test innings but his mentality was right: there was no panic, he gave himself the chance to have a look, and did not seem flustered when he was faced with a string of balls he could not score off.I and many others have often described Ollie Pope, who normally bats at No 3 for England, as looking a bit frenetic early in his innings, and you could argue that Bethell, at 21 and at his first attempt, looked much more composed

A picture

Ding Liren escapes after blunder in wild 72-move draw with Gukesh D in Game 7

Indian teenager Gukesh Dommaraju came dangerously close to scoring a decisive result in Tuesday’s seventh game of his world championship match against Ding Liren only to allow his opponent off the hook, leaving the best-of-14-games match no closer to resolution in a 3½-all deadlock.“The score is fine,” Gukesh said after the players settled for a fourth successive draw in the match at Resorts World Sentosa. “Obviously, today was a missed chance. That is a bit of a disappointment, but he also missed some chances earlier in the match. So, I think it’s fair that we are here