Don’t know what to buy your loved ones for Christmas? Just ask ChatGPT

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Some people love buying Christmas presents.Polly Arrowsmith starts making a note of what her friends and family like, then hunts for bargains, slowly and carefully.Vie Portland begins her shopping in January and has a theme each year, from heart mirrors to inspirational books.And Betsy Benn spent so much time thinking about presents, she ended up opening her own online gift business.How would these gift-giving experts react to a trend that is either a timesaving brainwave or an appalling corruption of the Christmas spirit: asking ChatGPT to do it for them?The answer, like Christmas Day, will have to wait.

But are people really asking ChatGPT to write their Christmas lists? It seems so,There are dozens of custom prompts on Open AI’s tool for people to generate Christmas gift lists and a flurry of Reddit posts from people searching for inspiration through a conversation with a chatbot,Are many people doing this? ChatGPT’s bot didn’t know, or if it did, it wasn’t telling the Observer,Open AI’s spokesperson didn’t know either, but said people had also been making Christmas quizzes, designing cards and crafting “creative responses” to their children’s letters to Santa,(Other AI chatbots – Google’s Gemini and Perplexity AI – were similarly ignorant.

)Even if only a handful of people are doing it so far, the AI companies expect more to start soon,Last week, Perplexity launched “Buy with Pro” in the US, an AI shopping assistant that will let users research products, then buy them on Perplexity’s website, for $20 a month,This move, days before the peak of the Black Friday retail frenzy, is a direct assault on Google’s online advertising stranglehold, according to Jai Khan, a director at Push, a ­digital marketing agency,“Some people start their shopping journeys on Amazon, and some young people use TikTok, but Google has been the dominant player,” he said,“The big thing for us is what happens to Google ads if people start going to ChatGPT for answers.

”There are reams of Christmas gift guides online predicting which products will be the subject of the annual toy hysteria (look out for revivals of Furbies and Beyblade spinning tops, a waddling mother duck with ducklings and a fart blaster), while Lego’s Wicked range is flying off the shelves.Searching online is a small part of present shopping for Portland, a 53-year-old confidence coach from Winchester.“I tend to shop all year round for gifts – it’s very frustrating when you find the perfect gift in February, only for it to be out of production in December,” she said.“It helps with budget, too.”Benn hates the idea of straight-to-charity-shop gifts.

“I want my loved ones to feel truly seen, truly appreciated for their own quirks,” she said.The 49-year-old from Cheltenham founded betsybenn.com, a business selling personalised gifts such as Christmas tree decorations.“The joy when the recipient knows this is just for them and not a hastily grabbed bottle of wine in a festive gift bag is an unbeatable feeling.And don’t we all just want to be seen and understood? Isn’t that the whole point of human connection?”The problem – as anyone getting a can of deodorant, an out-of-date voucher or red underwear two sizes too big will know – is that gifts too often demonstrate the giver has ­neither seen nor understood.

“Between 60% and 70% of people get shopping for Christmas presents wrong,” said Cathrine Jansson-Boyd, professor of consumer psychology at Anglia Ruskin University.“Looking at shopping patterns, the majority of people leave it to the last minute and that just shows they have no idea what they are going to buy anyway.”Add in the confusion of trying to fathom what someone of an entirely different generation might enjoy and it’s easy to see why an AI-generated list could be a solution to this complex social negotiation.“The reality is, AI is a tool that’s harvesting data off the internet and comes up with two plus two equals four,” Jansson-Boyd said.“It can’t do emotion, it can’t do personalisation, because they can’t be quantified.

“Having said that, I think it’s a great idea, because we often run out of ideas ourselves,”Faced with this kind of problem – a YouGov poll last year found 45% of Christmas shoppers were stressed about gift shopping – some people opt out entirely and just tell people what they want,Sign up to ObservedAnalysis and opinion on the week's news and culture brought to you by the best Observer writers after newsletter promotionDeciding what you might want is itself a form of terror for some,AI may be a solution there too, as most AI bots give users the option of remembering conversations and using them to inform future responses,“You can ask ChatGPT, ‘Tell me something about myself I don’t know,’” Khan said.

“The insights you get back are fascinating,”We could reach a point where heavy users find their best chance of being seen and understood is by their AI bot,So how did the Observer’s gift gurus cope with ChatGPT?Arrowsmith was unimpressed with the suggestions for her sister,It suggested Neom candles “but the prices were considerably higher than I bought yesterday on Black Friday deals”, she said,“Everything was so generic.

I have bought her designer bags, not generic tote bags,“I also repeated the exercise for my dad: 83, male with a few interests,” she said,“It assumed he might like a foot massage machine, a personalised walking stick, a meal delivery service, or a newspaper subscription,My dad would wonder why I bought him any of these things, as he buys his own subscriptions, does his food shopping, and walks 20,000 steps a day,”Portland asked what she could get a “time-poor mum of disabled children” and thought the suggestions of spa days and long baths were inappropriate.

“It may be what she needs, but not what she has time for,” she said.Other options were cleaning services, food delivery boxes and clothes, creating “a risk of offence, with getting the size wrong”.“And there was a suggestion of gifts for her children – I wouldn’t do that.That just makes it all about her as a mum, and not as an individual.”Benn found the way to avoid cliched, generic gifts was to keep asking questions.

“When you start adding interests or personalities, you get much better results – I love that,” she said.“You might find an amazing hit on your first go, or find yourself inspired by some of the suggestions and follow the rabbit hole to something epic.“If someone said they’d used AI to help them find a gift for me, just the fact they’d thought about me, sat down, explored options and found something they thought perfect, well, it would fill my heart to the brim.”
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How to make pecan pie – recipe | Felicity Cloake's Masterclass

Far more American than apple pie is the native pecan variety. Deeply nutty and caramel-sweet, with a flaky, cream cheese pastry, it’s the perfect celebratory centrepiece for Thanksgiving, Christmas or just about any other special occasion you might have coming up. A favourite of everyone from Elvis to President Obama, its existence is conclusive proof that happiness really is as easy as pie.Prep 40 min Cook 1 hrCool 2 hr +Makes 1 x 23cm pieFor the pastry110g butter, well chilled, plus extra for greasing190g plain flour, plus extra for dusting ¼ tsp salt 75g cream cheeseFor the filling125g pecans 100g dark soft brown sugar 100g maple syrup 85g butter 200ml single cream 2 tbsp cornflour 2 tbsp bourbon, or other whisky, or rum, etc (optional)2 egg yolks ¼ tsp saltThe pastry needs to chill, so make that first. Cut the butter into roughly 2cm cubes

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KFC drops pledge to stop using ‘Frankenchickens’ in the UK

The fast food chain KFC has ditched its pledge in the UK to improve animal welfare by sourcing its chicken from slower-growing breeds by 2026.Fast-growing meat chickens have been called “Frankenchickens” because of welfare concerns, including higher mortality rates, lameness and muscle disease. More than 1 billion chickens are slaughtered in the UK each year for meat.KFC won plaudits in 2019 when it announced it was signing up to the Better Chicken Commitment but now says it will not meet the pledge. Its 2024 annual progress report on chicken welfare reported that just 1% of its chickens were from slower-growing breeds

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Cocktails, kebabs and instant gravy – what 10 top chefs really eat in a day

Jeremy Lee, chef and co-owner of Quo Vadis, London W1 A first pot of the day of Barry’s Tea (milk, no sugar) is vital, and where a biscuit and newspaper were once the order of the day, for the most part, a biscuit is now a treat, usually a Rich Tea or a Le Petit Beurre. The day given its greeting – Soho ahoy. It is hard to cycle past Maison Bertaux and not be lured by the delights of a pain au chocolat, pain au raisin, cheese croissant or indeed a croissant to dunk in a cappuccino at Quo Vadis, or a flat white from Flat White on Berwick Street.Above left: a pot of Barry’s Tea to start the day. Above right: pastéis de nata from Café de NataMore often than not, there is a call to go and buy something forgotten or not delivered

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Dua Lipa’s pickle drink is latest twist in growing appreciation for ‘dirty’ cocktails

If Donald Trump has ruined Diet Coke for you, perhaps the answer is following Dua Lipa’s lead. In a now viral video, the pop star empties the best part of a can of it into a cup filled with ice. To this she adds the brine from a tub of pickles, followed by the brine from a tub of jalapeños. Using both hands, she sips it like it’s hot chocolate.It may seem like the latest in a series of drinks-based social experiments that only the most successful and famous can get us to try (see Tom Hanks’ Diet Cokagne, or Diet Coke and champagne)

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How to use old cornflakes to make fried chicken – recipe | Waste not

We’re not big cereal eaters at home, but we do occasionally buy a box of our favourite, Mesa Sunrise by Nature’s Path. These wholegrain flakes made from corn, quinoa, buckwheat, amaranth and flaxseed are pretty pricey, and they’re definitely a glucose spike-inducing breakfast, but they do offer more nutritional diversity than many other similar products. By the time we get near the end of the box, however, there’s usually a bunch of stale and/or crushed cereal at the bottom, which we sometimes revive by putting them in the residual heat of the oven to make them crisp again, or, for a real treat, we use them to make cornflake chicken, fried or baked, depending on how we feel.This simple, waste-free twist on fried chicken is a great way to use up stale cereal. It’s also much crunchier and more flavourful than breadcrumbs – trust me – and gives your fried chicken a much superior crust (regular cornflakes or even Rice Krispies work well here, too)

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Ravneet Gill’s recipe for quince and hazelnut tart | The sweet spot

It’s a good idea to poach the quince in advance, not least because it takes a fair old while, which is also why I’d recommend poaching extra, as I have here. When stored together, quince enhance each other over time, and develop a richer flavour and colour. Also note that roasting and grinding the hazelnuts yourself will give the frangipane a deeper, more intense flavour compared with store-bought. And if you prefer almonds, feel free to use them instead.Prep 10 min Cook 3½ hr Makes 1 x 20cm tart 400g granulated sugar ½ lemon, juiced (shell reserved) 4 quince 10g whole hazelnuts, halved, to finishCreme fraiche or creme anglaise, to serveFor the pastry175g plain flour 50g caster sugar 120g unsalted butter ¼ tsp fine salt 1 egg yolkFor the hazelnut frangipane100g unsalted butter 100g golden caster sugar 2 eggs 100g roasted ground hazelnuts, ideally toasted and ground at home 25g plain flourIn a large saucepan, combine 1